Today I’d like to talk about the three keys to business development and how you can put the right bricks in place to build a solid foundation.
There are three main areas of business development:
If done well these three areas will help you build a solid foundation for your business. Let’s talk about each one of these for just a minute.
Innovation should not be confused with creativity. Creativity is the expression of ideas. Innovation is taking these ideas and putting them into action. This is where a large amount of your focus should be in the beginning and throughout your business’s entire lifespan.
This, of course, refers to the numbers. We are talking about the value of your innovation. The best way to gauge this is by your customer response. Look to positive responses for what you are doing right-and keep doing it. Look to your negative responses to find out what you’re doing wrong-and fix it. This will enable you to keep growing and progressing with the needs of your customers and business climate.
Once you’ve had a chance to find what areas are working, you can narrow down those areas and concentrate on making them even better. You shift your focus here to get the most out of your business and to meet and exceed the needs of your customers.
These are great for business growth and development, but only if the business owner takes action.
Taking action is the hardest thing for most business owners to do. This is because they have to overcome the basic force of inertia. People do not like change, but for a business to succeed, it needs to change!
If you think of a business as a living thing, it needs to be nurtured as it starts growing, and then controlled and guided as it starts maturing. And once matured, it should be able to run without the business owner needing to run it.
I keep giving the facts that about 80% of small businesses fail within 3 years, and probably the biggest reason they fail is because the business owner does not take the action that is needed.
Think about pushing a car. It takes a big effort to overcome inertia and get it rolling, but once it is moving, a lot less effort is required to keep the momentum going.
As a business owner, taking action is like that car. It takes effort to start taking action, but once you do, it is much easier to maintain momentum.
Business coaches like myself, help business owners to take action, starting the process of business development.
Look out for my next blogs, with more strategies to help grow your business.
Feel free to contact me if you have any questions.