There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lie in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible.  Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more are all equally powerful. Online marketing is just as, if not more, important as conventional media. Here are the